Search Engine Optimisation – Frequently Asked Questions

(Part 2 of 2) Following on from last weeks blog article is another frequently asked question that I am asked when selling our SEO services. Everyone wants to know what they are getting for their money. They want to see deliverables, and that they will be getting a positive ROI (return on investment). I have outlined below what you receive from the team here at Rankd, an SEO Auckland, following a recent question from one of our clients.

Question Two from Vancouver SEO, Indexsy:

“What is actually delivered in your monthly retainer as part of an SEO campaign? Isn’t SEO more about setting up the website to be optimised from the inception based on the analysis done at the beginning? I understand the adwords based on paying per click and needing an associated monthly budget but confused by the monthly charge for SEO”

A lot of people think that SEO is something that you just do once. The only way you are going to beat your competition and stay on top is through a monthly retainer where continual investment in SEO ensures that you remain on top.

A major element of SEO is link acquisition (more commonly referred to as link building). The reason why this is so important is because the more high quality, contextually relevant links you have to your website from other websites, the higher your PageRank will be. PageRank is an algorithm used by Google to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

According to Google:

“PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.”

It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, is the best-known, and remains an extremely dependable predictor of search engine rankings across all industries. 

PageRank works on a logarithmic scale of 0-10. Ongoing work needs to take place to promote your website so that it gains popularity (represented by links) from other websites, before the site will be able to enjoy broad based high rankings in search engine results pages.

Aside from increasing your PageRank, we also carry out the services listed in our “scope of services – monthly seo“. This includes, but is not limited to:

  •     Initial setup
  •     Reviewing SEO analysis
  •     Setting up tools
  •     Onpage optimisation
  •     Ongoing services
  •     Creating landing pages
  •     Link building
  •     Measurement and optimisation

Below is a snippet from a project calendar of a client who we are currently working for. It ensures that we deliver results on time, and gives complete transparency so that you know what we are doing on a month to month basis, and what our deliverables are.

If you are interested in learning more about how SEO can help drive growth for your business, get in touch with Rankd today.